we can expect that the spending habits of Gen Z will have a significant impact on the economy. This generation is known for being tech-savvy and for their love of social media, so it's no surprise that they are also big spenders.
A recent study found that Gen Zers in the US are projected to spend $143 billion in 2022, which is a huge increase from the $108 billion they are estimated to spend this year. This spending power is due to a number of factors, including the fact that many Gen Zers are now entering adulthood and starting to earn their own income.
So what can we expect this generation to spend their money on? Well, according to the same study, some of the top categories include travel, fashion, beauty, and entertainment. We can also expect them to continue to support businesses that are aligned with their values, such as those that focus on sustainability and social responsibility.
All in all, it's clear that Gen Z is a force to be reckoned with when it comes to spending. So if you're a business owner or marketer, make sure you're keeping them in mind when planning your strategies for 2022!