It's no secret that Gen Z has a lot of spending power. In fact, a recent study showed that Gen Z is projected to outspend all other generations by 2022. That's right, in just four years time, Gen Z will be the biggest spenders in the world.
So, what are they going to spend their money on? Well, according to the same study, some of the biggest areas of growth for Gen Z spending will be in travel, fashion and beauty, and experiences. That means we can expect to see more Gen Zers taking trips abroad, shopping for stylish clothes and makeup, and attending cool events.
Of course, this is all just projection at this point. But it's nonetheless exciting to think about what the future holds for Gen Z spending. So whatever your plans are for 2022, make sure you keep an eye on the rising power of Generation Z.